It felt rich, and it felt original... to be funny is almost the hardest thing to do in this world...
Judge Forest Young
"That's So Muji" was a testament to a year of teamwork between Lee and Martiana. The quirky duo decided to create a fun compilation of oddly satisfying video snippets while staying true to the minimalism of the Muji brand.
The video succeeds in faithfully representing Muji's clean aesthetic, while the off-beat humor – in particular the trademark narration – elevates it to the level of uncanny.