The whole thing worked consistently and cleanly... Overall it was pretty sweet; very, very well thought out.
Cincy Salens Rosenheim
In a global society where mass-produced goods are everywhere, consumables with regional character are hard to find. This is the challenge taken on in Wu’s “Packaging of Ekibens in Yilan”.
The functional characteristics (closely aligned to the goods inside) and decoration of each of Wu’s meal boxes for Taiwan Railway are cultural indicators for the places a purchaser passes through. Wu’s delicate illustrations of towns and rural communities emphasize local characteristics even as the train cuts through borders on the map.
The packaging becomes a catalyst for creating travel memories, as passengers are encouraged to immerse themselves in the cultural atmosphere of their journey.