Why did this work win?

The execution on this piece is like a professional level.

Judge Jeff Han

About the work

As a final project during their undergraduate tenure at New York’s School of Visual Arts, Guyer and Zeng had the opportunity to design and animate an ambitious package for SVA's 2017 Motion Graphics Portfolio Screening event. The package included an opening sequence, a montage of student work, a closing animation, name title templates for 30 students, an Instagram invitation, end credits, and a series of promotional posters. 

A JOURNEY IN MOTION

Country
United States

The standout element in Guyer and Zeng's package is the show opener. Their effort marked the first time the SVA show opener was rendered completely in 3D. 

Their goal  was to illustrate a journey, both literally and figuratively. Elements that resonate with SVA's international population are present throughout. Says Guyer, "In the end, we hoped the audience would feel a sense of belonging."

Making of

ABOUT LUKE & WEIXI

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@lukeguyer
Luke Guyer is a Motion Designer focusing on 3D design and animation. In 2016 he received an Art Directors Club Bronze Cube and an ADAA Commercial Motion Graphics Award for his title sequence “Ready Player One”. In 2017 his title sequence and design package for the School of Visual Arts Motion Graphics Screening event received the same ADAA award a second consecutive time. 

Luke currently works as a designer and animator at De-Yan in New York, NY. When not working, he splits his time between personal projects, putting together mixes of his favorite music, and spending time with family and friends.

Weixi Zeng is a graphic and motion designer, ​recently graduated from the  School of Visual Arts ​ in New York City​. ​He believes design and motion should be integrated with great attention to detail. Typography and motion are two essential ingredients in his designs. ​His clients include Twitter, Facebook, MTV, Hearst, Psyop, and HavenLife. ​Besides design, he also enjoys traveling and exploring with his camera; he's taken inspiration from urban adventures around the world.

ADAA Winner
Experience

This project felt like the culmination of everything I learned in four years.