More about project

GoSafe - Woman´s own safety companion

2017 category winner
Social Impact - Web / App / Game Design
More about judge
Why did this work win?
Florin Gabor
More about Vipasha

Vipasha

National Institute of Design, India
More about Winner experience

Why did this work win?

The application is based on solid research... it solves a problem using technology.

Judge Florin Gabor

About the work

"GoSafe - Woman's Safety Companion" was conceptualized during an eight-week course on Service Design at India's National Institute of Design. This application helps women navigate urban environments alone safely. 

SAFETY COMPANION

Country
India

Vipasha conducted extensive contextual mapping of the existing problems women face, connecting emotions to the user to illustrate empathy. Clear problem definitions led to well-defined user personas, surveys, and insights. 

More pictures
01
01 - 04

The project is supported by a thorough application ecosystem and backed up by impressive primary and secondary research. The final application benefits from all this preparation; it is a rich, intuitive, successful solution to an important problem.

Making of

ABOUT VIPASHA

Follow on instagram
@vipasha_gupta
Vipasha is an Information and User Experience designer, pursuing a Masters in Design from NID Bengaluru, India. Prior to working as a designer, she worked as a software developer.

She views design as a conscious drive towards solutions that make people's lives better. With the heart of a designer, she seeks to understand users’ aspirations; with the mind of an engineer, she strives to make every design work effectively.

Winner Experience
at Adobe MAX

The hope is that these solutions empower women to feel safer and improve their mobility around cities.

Previous winning work
Next winning work
Back to overview