More about project

Interventions

2017 category winner
Social Impact - Photography / Print / Illustration / Graphic

More about judge

Why did this work win?
Gaby Brink

More about Isabel Zoulinaki

Isabel Zoulinaki

Glasgow School of Art, United Kingdom

More about Winner experience

Why did this work win?

It's flawlessly executed; the illustrations are gorgeous, the messaging is great, there's a really fun font that comes to life... There are many aspects around this that you can fall in love with.

Judge Gaby Brink

About the work

This project was developed in a Design Innovation course at the Glasgow School of Art, during which Zoulinaki was focused on formulating social interventions. She began by observing everyday social situations and collecting insights about potential problems people encounter in their regular interactions. Insights led to opportunities and potential solutions that could, in short, improve people’s lives.

FEED MEEE

Country
United kingdom

Zoulinaki's investigations led her to focus on recycling behavior in the city of Glasgow. After observing the low rate of recycling practiced by Glasgow citizens, she deciced to design improved human interactions with recycling bins – with adolescents and children as her primary target users.

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01 - 04

Her dynamic typographic system is a reference to Glasgow art nouveau icon C.R. Makintosh. It pairs beautifully with her playful illustrations of friendly monsters that form the backbone of the campaign, appearing online, in print, and even on recycling bins where they transform inanimate objects into hungry, humorous creatures impossible for passersby to ignore.

Making of

ABOUT ISABEL

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@izziezou

Isabel Zoulinaki is a visual designer and illustrator. In 2015 she graduated with a BA in Graphic Design from the Technological Institute of Athens and in 2017 she earned a double MSc in International Management from the University of Glasgow and in Design Innovation from the Glasgow School of Art. She has worked on projects for Microsoft, Tech Mahindra, Vivartia, Bank of China as well as several NGOs.

She focuses on design research, branding and typography with interests in service design and user experience. In 2017 she was awarded two scholarships for master’s degree studies in Visual Communication. She is the recipient of more than 15 national and international awards including the Greek Design and Illustration Awards and the Adobe Design Achievement Awards.