More about project
TU9 - Germany
2017 category winner
Commercial - Print / Graphic / Illustration
More about judge
Why did this work win?
Shawn Cheris
More about Grina Choi
Grina Choi
School of Visual Arts, Unites States
More about Winner experience
Why did this work win?
It's really powerful to start with something so simple and so constrained and then to let it blossom out into something that's so expressive and interesting.
Judge Shawn Cheris
About the work
The subject of this work is the TU9 German Institutes of Technology: an association of the nine oldest, largest, and most prestigious technical universities in Germany.
KNOWLEDGE BUILDS BRIDGES
Country
United States
The members of the TU9 are connected through their core subjects: predominantly engineering and natural sciences. Choi's identity system is based on their motto – "Knowledge Builds Bridges".
More pictures
0101 - 04
The motto is also echoed in the logotype, which contains elements reminiscent of technical grids and electrical diagrams.
Making of
ABOUT GRINA
Follow on instagram
@grigri_nag
Grina Choi is based in New York City, specializing in system design, illustration and art direction. Her multidisciplinary experience in design and advertising have led her to experiment with various media and have expanded her knowledge and interests into the world of fine art and culture. She is a 2017 graduate of School of Visual Arts and currently works at Ogilvy & Mather as a member of the design lab.
Winner Experience
at Adobe MAX
