The Gallery

Packaging of Ekibens in Yilan

Jo Wu

National Taiwan Normal University, Taiwan

Commercial - Packaging Design

Category Winner

設計理念

Concept

「宜蘭鐵路便當」主要的理念是要讓旅行的回憶融入在五感之中，如何讓旅行體驗和地方的文化特色做一個結合，是我主要的觀察重點。之所以選擇鐵路便當是因為火車、高鐵是我們島內很重要的交通工具，所以在吃便當的同時，眼睛看著窗外的景色、嘴裡吃著地方特色食材做出來的料理、又閱讀包裝上的文化意象訊息，旅行的記憶和鐵路便當之間就產生了緊密的制約連結。

所以，我以宜蘭縣內的礁溪、宜蘭、羅東、蘇澳這四個車站，以當地的文化特色做為設計靈感，分別從菜色食材、包裝方式進行不同層次的創意發展，視覺表現則以清爽調性的插畫描繪出在地的文化情調，整個作品是希望能藉由一個便當發展出四種創新菜色乘以四種包裝方式的可能性，讓文化商品更有意思。

對我來說，鐵路便當是濃縮了一個城鄉的精華、又吃進心裡的趣味。

In contemporary society of globalization and standardization, the distinctiveness and the borderline of each city and rural areas have gradually blurred and even disappeared. To recall the images of urban cities and rural communities, the functions and meanings of railway meal box serve as one of the culture indications which can especially represent local characteristics.

Taiwan Railway passes by cities and countries with respective customs and various cultures. While indulging in the meal box on the railway trip, people can actually immerse themselves into the cultural atmosphere along the way at the same time. Since railway meal boxes are mainly sold at train stations and from food trolleys on board, an intimate connection between the travel memories and railway meal box has been built.​​​​​​​

非常感謝我的指導老師廖偉民老師和蘇文清老師，在我設計過程中給予我很大的協助和指導，讓我能有這個機會獲得Adobe獎項的殊榮。感謝所有鼓勵我的家人朋友、感謝Adobe評審的青睞。未來會繼續努力。

Design - Jo Wu

Illustration -  Jo Wu
Photography - Bob Wu

2017 Adobe Awards, Commercial Packaging Design, Category Winner

View project on Behance