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Paul Smith: Luxury Is...
John Szetho
RMIT University, Australia
Commercial - Print / Graphic / Illustration
Category Semifinalist
A publication showcasing the identity and history of British fashion brand, Paul Smith.
A luxury sector fashion publication designed to be purchased as a keepsake for guests of the 2016 Paul Smith exhibition, held with honour at the NGV (National Gallery of Victoria), Australia.
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Purpose
• To showcase the brand's history and products
• To promote public awareness
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Client constraints
• Look and feel both expensive and special
• Represent the brand in the appropriate manner
• A minimum of 24 pages (including cover)
• No limitations with colour
• No requirements of size and format
• You are to source all text and images that are appropriate to the brand
• NGV, San Pellegrino, Moët & Chandon logos must be used in B&W
• Attention to detail and beautiful crafting are paramount
Thank you.
*please note this publication is a student project and was designed for a hypothetical exhibition