ABOUT THE CLIENT
Looka (formerly Logojoy) is an AI-powered graphic design platform that guides you through designing a custom brand identity. This includes your logo, business cards, signage, website and everything you need to launch your business in style while being self-sufficient and executing on your vision.
When Logojoy launched in 2017, its product offering was only logos. They quickly expanded and started to offer websites, business cards, and social media assets. The name Logojoy was limiting by having the word “logo” within the company name. Keeping the same name would only hold back the company from expanding beyond logos. The company needed a new name and brand that would support them in reaching that next level of growth.
The solution started with in-depth brand research and from that, crafting a brand strategy that positioned Looka as the graphic design platform that delivers a customized branding solution at a highly accessible price point. Using the brand strategy, I developed a flexible and distinctive brand identity system.