What is Faces of Emily Carr? Faces of Emily Carr is a student run online photo cataloguing project featuring interviews from Emily Carr University of Art and Design (ECUAD) students and staff centred around their practice. For this project, a new logomark and brand was designed inspired by Bruno Munari. It was important to design an identity that was sustainable, adaptable, and able to integrate the creative and collaborative voices of the ECUAD community into it by drawing their own faces after an interview and contributing to the ever growing content of the brand.
The Brand Printing resources were taken into consideration when designing the identity; red ink on beige paper was a main component of the brand. Print collateral would have to be easily reproducible, and the identity was designed to be adaptable to both the school’s digital inkjet and risograph printer inks. For the digital assets, we wanted to keep the animations bright and simple: flashing faces and slot machine inspired movements to allude to the fun diversity of disciplines and people at Emily Carr.
The Event In order to promote Faces of Emily Carr, a Flash Social was organized where students could get interviews and portraits on the spot, receive free merch, and check out past interviews. The event was a hit and had 50 attendees within the hour it was held.
View the Adobe XD mock up here
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