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Bodegas Conde de Villaseñor — Rebranding

Gabriela Jaime | Mariela Gómez | Sofia Carrington
Universidad de Monterrey, Mexico
Print / Graphic
Category Top Talent

Bodegas Conde de Villaseñor  is a Spanish winery with Mexican roots. In order to connect with its ideal consumer, we decided to refresh the winery's identity as well as its two wine lines: Conde de Villaseñor and Marqués de Cadai. For this we designed not only the visual identity but a strategy that connected the senses of smell, taste and sight. We proposed each line to have its own sound through a playlist to accompany the wines. Our overall proposal is an ode to the winery’s ethos —bring wine and people together as one, through taste, memory and sound.

Nuestras vidas giran entorno a recuerdos memorables. Seguramente alguna vez una palabra, 
un sabor o un aroma ha hecho que experimentes algo que ya viviste,  transportándote justo a ese momento exacto.

Buscamos hacer justicia entre la imagen y el sabor del vino. Acercar el vino a la gente.

Bodegas Conde de Villaseñor es una vinícola española con raíces mexicanas.  Decidimos refrescar la identidad visual de la vinícola como la de sus dos líneas de vino: Conde de Villaseñor y Marqués de Cadai.

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