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Dystopia
Sara Golak
OCAD University, Canada
Fine Art - Graphic Design / Print
Category Semifinalist
Dystopia is a graphic design thesis project by Sara Golak for the 2018 Spring Undergraduate Exhibition at OCAD University.
Dystopia
Dystopia examines the blurring boundaries between the physical and
digital environments. The goal is to encourage a lifestyle that is balanced
between the two realities. This notion is the core of the call-to-action campaign,
Setting Digital Boundaries, where I invite you to take a look at your own digital
habits and take charge of your digital presence. A dystopian model is used to
portray a society that is highly dependent on digital technology and borders a
state of dehumanization. As much as we are appreciative of online openness,
many of us do not realize that our data is out there in the world. For example,
we are confronted with the dangers of sharing too much information on social
networks. By familiarizing yourself with the concept of digital citizen, you will
be able to protect your personal data, such as preventing a digital trail.
Setting Digital Boundaries campaign encompasses a video, poster, sticker/
magnet and a website that provides more information on data privacy and
guidance on obtaining a digital citizenship identity.
Digital Daily
An educative film piece about our online presence. It discusses topics such as
communication, safety, relationships, addiction, privacy etc. These concepts are
conveyed by following an average daily routine of an internet addict in first-person.
The idea of being ‘alerted’ about an issue online has become a natural process
that is relevant today, in which users use this system as a dominant form of
communication. We need to be reminded about our responsibility to use these
tools effectively and appropriately to enhance lives, not corrupt it with overuse.
Selection of facts from video below.
Campaign Poster
Set Digital Boundaries campaign poster raises awareness about the issues
of privacy and surveillance. It comments on the use of biometrics via everyday
devices and how privacy is disregarded with the amount of information a user
provides about themselves online. The design output uses the lenticular
technique that allows for more than one image to be seen at certain angles.
Print Size: 36” x 54”
Model: Bart Golak
Website l dystopiaonline.ca
A guide for you to use towards obtaining a digital citizenship identity. It provides
a list of resources for further reading and in-depth information on the responsibilities
of using the internet in a safe and appropraite manner. The website also includes
tips and relevant facts for your knowledge.
Set Digital Boundaries: Sticker
The sticker is designed to act as a reminder for us to stay true to our digital
citizenship identity. These stickers can be applied anywhere, but its main
purpose is to be applied to devices that you use everyday, such as a cellphone
or your computer. This way, the message will be a constant visual reminder for
us to re-think our daily lifestyle.
Size: 2 1/3 x 3 5/8 inch
*Bonus* As a fun addition to the concept, a magnet is designed as an alternative so that you
can apply it even in your car or on your fridge!
Process Books
Each book covers a different component of the overall project (Film, Poster,
Website & Sticker/Logo). The contents inside include Research, Related
Work(s), Design Process and Final Output.
The identity for Dystopia is designed by using the notion of a glitch effect,
thus applying the way it creates disorder and separation. The word ‘stop’ in
dystopia is emphasized as a foreshadowing of preventing the dystopian
outlook on future technology.
Berthold Akzidenz Grotesk is the font used for the logo.