The Gallery

For a repackaging project, I have chosen world food product, Pocky by Glico, to reimagine. The product targets an adult audience whom grew up with the product as children. The packages are grab-and-go, reusable and recyclable, which was not possible with their original plastic packaging that encased the pocky sticks. The concept is also inspired by match sticks packaging, playing off the "cigarette" idea, where many adults can reminisce on pretending to smoke on pocky sticks as children.