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Luong brand identity
Phuong Domo | Meta D
RMIT University, Viet Nam
Commercial - Packaging Design
Category Semifinalist
a Vietnamese brand delievered traditional Sadec dried meats
To the ones who are looking for flavored hometown snacks, Lương is a dried meats retailer selling Sadec pork, beef and chicken jerky.
Lương - is derived by an old woman in Luong family. When she passed away, his grandson founded Lương to keep his granda's mom. The name is made with all his love to deliver best quality of dried meats with special Sadec homemade flavor with natural ingredients from local farm in Sadec city. Therefore, Luong is more than dried meats, it is a story of Family, Love and Legacy.
It is an honour being the Semifinalists of Adobe Design Achievement Awards 2018
