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Fading Culture, WEST EAST

Yisu Yu
OCAD University, Canada
Fine Art - Graphic Design / Print
Category Semifinalist

Globalization homogenizes cultures. It is easier for people to understand other cultures by benefiting its product. In fact, without globalization, I would not be in Canada and notice how much globalization affects our lives. I feel that every cuisine communicates the epitome of a culture, because people learn cooking skills from generation to generation. Exploring the similarities and differences of cuisines can demonstrate what is fading through globalization. As an international student, I live in both countries: China and Canada. It is an interesting way to see how Chinese culture has been shown in Canada and how Canadian culture has been seen outside of this country. I would like to use Chinese cuisine as an example to reflect the similarities and differences between the cuisine in China and the one in Canada. I created the book that has two parts that can be opened from the middle; on the left is the western interpreted Chinese cuisine and on the right is the eastern traditional Chinese cuisine. In Chinese culture, the world is a combination of the five Chinese Elements- Earth, Water, Wood, Fire and Metal. I have used the five elements as a metaphor for understanding the Chinese culture through its cuisine. I want people to feel like they are a part of Chinese culture when they interact with my book. In the book, each section is associated with one of the five Chinese elements.

Table setting, Black and White: Ying and Yang
Yue Cuisine
Drink Section
There are eight regional cuisines in China.
Yue Cuisine
Min Cuisine
Xiang Cuisine
Chuan Cuisine
Hui Cuisine
Zhe Cuisine
Su Cuisine
Lu Cuisine

View project on Behance