(shi) meaning “clear, pure, clean” and (mizu) meaning “water”
Shimizu is a conceptual brand of sake from a local Canadian brewery. Many types of sake are extremely difficult to find in the average liqueur store due to importing. There has been a few Canadian sake breweries created within recent years due to demand and the sake brewed are often available in general liqueur stores. The sake that is more accessible in foreign countries often has packaging that does not relate well with more Western audiences due to the overabundance of Japanese characters.
Shimizu sake uses a cleaner design for the packaging and it targets a younger demographic (20-35 yr). The use of only black emphasizes the quality of the alcohol while also minimizing printing and production costs.