In response to the senseless violence that is currently tearing our communities apart, we launched the 1 Nation Generation campaign to encourage our nation to come together as one. It is a unifying message of hope, unity, and healing during such a divisive time in our nation.
Discriminating anyone by their race, religion, sexuality or occupation is what keeps humanity from progressing. Only by working together can we make a real difference - we must come together within our families, schools, jobs, and communities to initiate change.
Our tagline, "Together, we can be the generation to end discrimination," challenges those who will see this message on social media to then talk with their friends and families about discrimination. Why judging someone without knowing them can cause fear and hate. By creating an open dialogue regarding the issue, we can start to change perspectives, change feelings, and change our future.
If you are looking to help the nation heal and progress, please help us share this message of hope and unity.
Rather than just being a social media campaign, we turned awareness into action and created an online fundraiser with shirts, where all donation were donated to United Way's commitment to Live United.
"Baton Rouge General Nutritional Care Team members wear our 1Nation shirts with great pride. Many of the employees and their communities were affected by the recent violence in Baton Rouge, LA and were very excited to express their support for the victim's families. Many employees loved that the logo represented everyone and included all races, religions, sexualities and communities. They expressed that "we are in this together."
- Sean O'Neill, Director of Food and Nutrition at Baton Rouge General, Bluebonnet