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Browse every entry from past years of the Adobe Design Achievement Awards.

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Figo Vegan Skin Care for Men

Aqil Raharjo
OCAD University, Canada
Commercial - Packaging Design
Category Semifinalist

Figo Skin Care is a vegan, organic, cruelty-free concept brand specifically made for men. This brand is a month-long project of my third-level Strategic Branding course at OCAD University.

Figo Vegan Skin Care for Men is a concept brand made for my Strategic Branding class at OCAD University. The brief was to design and develop a product brand with a unique point of view from scratch, beginning with brand promise, audience definition, tone (Phase A), naming, visual, and verbal expression (Phase B), and experience/how the brand comes to life in the world (Phase C).

Phase A: Strategy

Phase B: Naming, Verbal Tone & Graphic Expression

Phase C: Experience & Launch Book

View project on Behance