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Rebrand Raid

Eunseo (Echo) Cho
Art Center College of Design, United States
Commercial - Packaging Design
Category Semifinalist

The assignment was to rebrand and repackage the Raid to revolutionize the pest control industry. For the healthy proactive presenters, who want best for their living environment and loved ones, Raid is providing the qualified systematic product.

The assignment was to rebrand and repackage the Raid to revolutionize the pest control industry. For the healthy proactive presenters, who want best for their living environment and loved ones, Raid is providing the qualified systematic product. By simplifying information on the package, the consumers can quickly identify the product. Also, hand drew bug illustration is applied on the surface to give information with no resistance for users. Raid will attract, inform, and empower consumers with sophisticated packaging and be trusted. 
Hand drew bug illustration is scanned and vectorized to be applied on the package surface. 
It gives information of bug imagery with no resistance for the users. 
The straw of the spray can be placed inside the groove for the user's safety.
 It sprays two ways with a targeted application for hard-to-reach areas and wide coverage for the larger surfaces.​​​​​​​
The Fogger can activate and stop easily by pulling up and down the clip attached to the lid.
Ant Bait can be distributed into four pieces that it easily fits in the every house corners.

View project on Behance