Bodegas Conde de Villaseñor is a Spanish winery with Mexican roots. In order to connect with its ideal consumer, we decided to refresh the winery's identity as well as its two wine lines: Conde de Villaseñor and Marqués de Cadai. For this we designed not only the visual identity but a strategy that connected the senses of smell, taste and sight. We proposed each line to have its own sound through a playlist to accompany the wines. Our overall proposal is an ode to the winery’s ethos —bring wine and people together as one, through taste, memory and sound.