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Plum Abstraction Package Design

葉 涵芸
National Taiwan University of Science and Technology, Taiwan
Print / Graphic
Category Top Talent

甜梅姨 梅精包裝|Plum Abstraction Package Design

梅精為早期梅農為延長梅子保存時間所研發的產品之一,以新鮮梅子搗碎,放入大甕中熬製萃取而成,可說為將梅子的營養濃縮至最精華的部分。

Plum Abstraction is one of the products produced for preserved the plums.Grind up and simmer the fresh plum.That's why Plum Abstraction can be said contain the most nutrition.
因此,包裝以早期農業婦女作為發想,設定親切熱情的甜梅姨親切熱情的這個角色。紙盒上呈現在甜梅姨的廚房中梅精製作與保存的過程,象徵每罐梅精都是經過細心熬製而成,像是把消費者當作家人一般的嚴謹手作。以紫蘇梅精與青梅精兩款產品搭配兩個不同配色及廚房造景來發展兩款包裝,並把裝梅精的軟管與熬製梅精的大甕意象做結合。

The idea comes from the old-time country woman. That’s how this friendly and passionate character Sweet-plum Aunt had been created. The process of making and preserving the plum abstraction are shown on the  pattern. Symbolize every product is simmered carefully. Treat the customers as family. Arrange two products to different color matching. Combine the concepts of the plum abstraction container and the plum urn.
Title|甜梅姨 Plum Abstraction
Type|包裝視覺設計 Food Packaging Design
Designer|葉涵芸 Han-Yun, Yeh
Advisor|王韋堯  Wei-Yao, Wang
Year|January. 2019

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