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Happy Hour
Hollis Campbell
Tyler School of Art and Architecture, United States
Digital Products + Experiences
Category Top Talent
Happy Hour is an alcoholic popsicle food truck that creates boozy treats based on classic cocktails as well as your favorite ice cream truck delights. When approaching the design of this fictional food truck concept, the main challenge was creating a brand identity that had a nostalgic feel using a clean, sophisticated design that appeals to Happy Hour’s target adult demographic.
Happy Hour is an alcoholic popsicle food truck that creates boozy treats based on classic cocktails as well as your favorite ice cream truck delights. When approaching the design of this fictional food truck concept, the main challenge was creating a brand identity that had a nostalgic feel using a clean, sophisticated design that appeals to Happy Hour’s target adult demographic.
Above is the original concept illustration for the Happy Hour food truck. Below is the application of the concept design on to an actual food truck model.
Above is the Happy Hour logo applied to each of the handles popsicle sticks.
Below is the branded Happy Hour social media campaign stretching from the truck's Instagram profile to personalized Snapchat filters. The brands design is can be seen throughout every aspect of these accounts all the way down to the Instagram story covers.
Every food truck needs to dress their employees in style. By keeping with Happy Hour's clean and bold design style, the uniforms uses the brand's full color logo to draw visual interest while keeping with the truck's minimalist aesthetic.
The following are illustrative representation of all of the flavors of boozy popsicles that the Happy Hour food truck has to offer. These illustrations have been applied to enamel popsicle pins that are sold at the truck as a fun take away that allow people to purchase their favorite popsicle flavors.
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