Spark for Tomorrow

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Spark for Tomorrow

Stacy Huang

Academy of Art University, United States

Print / Graphic

Category Top Talent

Objective: Identify the essence of a dying or defunct brand, and then transform it by providing a new direction. Approach: I chose Seventeen teen magazine to rebrand. It was the first teen magazine established in the United States. The brand wanted to promote self-confidence in teen girls. The new Seventeen is not about being a teen magazine, but helping teen girls overcome difficulties and build self-confidence, and encourage them to be resourceful, confident and hopeful.

Spark for Tomorrow

Objective:

Identify the essence of a dying or defunct brand, and then transform it by providing a new direction.

Approach:

I chose Seventeen teen magazine to rebrand. It was the first teen magazine established in the United States. The brand wanted to promote self-confidence in teen girls. The new Seventeen is not about being a teen magazine, but helping teen girls overcome difficulties and build self-confidence, and encourage them to be resourceful, confident and hopeful.