Shore Soap Co. is a handcrafted bath and body brand, in Newport, Rhode Island. Shore Soap Co. channels their inspiration from the sea to create quality products that portray nature and simplicity. The brand identity was redesigned from scratch while keeping the core elements that were already working well. Their new look was created by developing custom illustrations and icons for the brand's iconic twelve scents. For the new packaging, highly recyclable glass and biodegradable cardboard were used where possible as the brand strives to use packaging that has the least impact on our environment and especially oceans.