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Vertigo - Campaign Event
Freke Oppewal
Shillington College, Australia
Commercial - Print / Graphic / Illustration
Category Semifinalist
The brief was to create a campaign event for Vision2020, a company that focuses on the importance of eye health. I created an exhibition of optical illusions to promote the importance of general eye health amongst a younger demographic. Eye health is usually not a priority amongst the younger demographic as the effects usually don't become apparent until they are much older. With the imagery of optical illusions, it starts the conversation of 'am I seeing this right?'.
Th brief was to create a campaign event for Vision2020, a company that focuses on the importance of eye health. I created an exhibition of optical illusions to promote the importance of general eye health amongst a younger demographic. Eye health is usually not a priority amongst the younger demographic as the effects usually don't become apparent until they are much older. With the imagery of optical illusions, it starts the conversation of 'am I seeing this right?'.