The Gallery

Design as a tool for innovation has developed rapidly in recent years and is now incorporated in developing strategy and management of the final technology, product or service. Businesses today call for creativity and a creatively capable workforce to deliver a minimum viable product to the user. In order to integrate Design Thinking and the Human Centric approach into the Startups’ DNA, NASSCOM has launched the Design4India initiative to impact the ecosystem pan India. This was one of the most extensive projects we’ve undertaken so far. On one end we had our usual walk in the park (sarcasm intended) stuff of coming up with a communication strategy, revamping the whole visual language and developing print collaterals. On the other end we had to develop, design and deploy the D4I’s social engagement web platform, overhaul the personality of the brand, rethink the strategy from UX point of view for flow, usability and function over form.