Pace Rebranding / Second Nature Exhibition VI Design

2019 2018 2017 2016 2015

Pace Rebranding / Second Nature Exhibition VI Design

Jean (Xincong) He

Art Center College of Design, United States

Commercial - Print / Graphic / Illustration

Category Semifinalist

This rebrand include two parts: Pace Gallery branding design and one exhibition happens in pace gallery - second nature exhibition's VI design. Pace Gallery is a leading contemporary art gallery representing many of the most significant international artists and estates of the twentieth and twenty-first centuries. Second Nature Exhibition is for Tokujin Yoshioka, a Japanese artist who is famous as transparent material design. This project brings the two worlds together through structured typography, light & shadow, and connected movement.

Pace Gallery Rebranding / Second Nature Exhibition VI & Installation Design

This rebrand includes two parts: Pace Gallery branding design and one exhibition happen in pace gallery - second nature exhibition's VI design.

Pace Gallery is a leading contemporary art gallery representing many of the most significant international artists and estates of the twentieth and twenty-first centuries. The design of circular custom typography speaks to the younger generation as a bridge, while the richness of the colors serves to establish a second layer of visual tension.

Second Nature Exhibition is for Tokujin Yoshioka, a Japanese artist who is famous as transparent material design. This interactive installation brings the two worlds together through structured typography, light & shadow, and connected movement. By creating the icy-letters, it could make the audience directly feel the texture of Yoshioka's arts, transforming the physical material to the visual experience. Meanwhile, by involving the audience use their cellphone to participate in the installation with lighting and shadow, it encloses the distance between the artist and the audience.