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The Rosenrot
Kit Tran
RMIT University, Australia
Commercial - Web / App / Game Design
Category Semifinalist
As a highly curated repository of conceptual fashion, critical writing, and personal journaling, a theme of discovery, cataloguing, and archiving emerged.
Currently existing as separate entities, this rebrand for The Rosenrot takes visual and experiential cues from cataloguing and filing to coalesce Gracia Ventus’ avant garde label archive store, made-to-order unisex line, and unapologetically sharp blog into a cohesive brand destination.
Outcomes include a new brand suite, bespoke website, and accompanying packaging and print collateral to support e-commerce.
Original photography by Gracia Ventus
