VINYL DRIFT is a channel branding project inspired by the movie "Baby Driver". The brief was to design a set of channel branding and motion graphic element for a youtube / vimeo channel that predominantly focuses on classic films and cinema nouveau of a genre of our choice. The deliverables included branding, logo, chanel idents, channel bumpers, play ins and outs and an animated bug, VINYL DRIFT was inspired by the retro theme used in the movie "Baby Driver". The style included geometric shapes and used motion and illustrative designs found in some of the best action, heist films. VINYL DRIFT made use of neon color to emphasis the retro theme as well as the eccentric '90's-era.
