CiRKET is a robotic set made to teach young minds, especially girls, about robotics. It is meant to spark an interest in STEM related topics. Women make up less than 20% of STEM related careers. Ultimately, it is important to get girls participating in STEM and this creative and innovative robotics set aids in their development. The brand is colourful to attract young people and illustrate the fun that can be had building robots. The minimal design is meant to emphasize the brand and stand out amongst other similar sets that exist in the marketplace that are much more cluttered.