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by Jeong Ho Kang
Savannah College of Art and Design

Packaging of Ekibens in Yilan

Tzu Ying Wu

National Taiwan Normal University, Taiwan

Commercial - Packaging Design
Category Winner


In contemporary society of globalization and standardization, the distinctiveness and the borderline of each city and rural areas have gradually blurred and even disappeared. To recall the images of urban cities and rural communities, the functions and meanings of railway meal box serve as one of the culture indications which can especially represent local characteristics.

Taiwan Railway passes by cities and countries with respective customs and various cultures. While indulging in the meal box on the railway trip, people can actually immerse themselves into the cultural atmosphere along the way at the same time. Since railway meal boxes are mainly sold at train stations and from food trolleys on board, an intimate connection between the travel memories and railway meal box has been built.​​​​​​​
1. 礁溪 Jiaoshi Station
2. 宜蘭 Yilan Station
3. 羅東 Lodong Station
4. 蘇澳 Suao Station

Design/Illustration:: Jo Wu
2017 Adobe Awards, Commercial Packaging Design, Category Winner

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