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Midtown Academy
Fangting Gu | VISHNU VENUGOPAL
Maryland Institute College of Art, United States
Commercial - Print / Graphic / Illustration
Category Semifinalist
Midtown Academy is Baltimore's oldest charter school
that aim to instill a sense of self and responsibility to a larger community.
During research, we realized that most of the students are coming from two neighborhoods: Reservoir Hill and Bolton Hill of Baltimore, which allowed students, teachers and parents became a big family. So we decided to focus on the diverse communities of The Midtown Academy and used color to signify the idea of the two communities join together.
VISUAL IDENTITY
ENVIRONMENTAL BRANDING
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