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Caterpillar Annual Report
Hana Lee
George Brown College, Canada
Commercial - Print / Graphic / Illustration
Category Semifinalist
This is redesigned annual report for Caterpillar Inc.(CAT). CAT is a manufacturer of heavy equipment and engines, and offers services, such as financing and insurance, as well as maintenance and training services. Their target audiences are construction firms and government agencies purchase heavy trucks and machines. As Caterpillar faces high competition in heavy equipment manufacturing industry, I approached with more dynamic and modern tone.
