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Advertising Strategy

Near-Jitpanu Thaiprasert
Bangkok University, Thailand
Social Impact - Photography / Print / Illustration / Graphic
Category Semifinalist

The book design project recognizes the strategy of inappropriate advertising.


ADVERTISING STRATEGY

The book design project recognizes the strategy of inappropriate advertising.
The objective is to demonstrate the persuasive strategies of advertisements that use unfair methods to consumers. The design project has studied the appearance of unwanted advertising from the advertising professional ethics in Thailand. By making the readers have come to question and analyze a design in the book. The target of the project design is teenagers and expect them to make consumer groups knowingly in the persuasive strategy of inappropriate advertising.​​​​​​​​​​​​​​



CATEGORY

A       Introduction
B1     Important Information in advertising
B2     Citation in advertising
C1     Semiotic in advertising
C2     Sex appeal in advertising
C3     Stereotype Reinforcement in advertising


(B : Logical Appeals)  (C : Emotional Appeals)


The project for educational purposes only



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View project on Behance