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by Jeong Ho Kang
Savannah College of Art and Design
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Botanic + Garden

Esther Sunghee Byun

George Brown College, Canada

Commercial - Packaging Design
Category Semifinalist
Botanic + Garden is a woman's organic skin care company that specialize in moisturizing and brightening the face throughout the day. It is made with 100% natural ingredients dedicated to energizing and refreshing the face of women. The three main scented products are Lavender for the toner, Red Clover for the lotion, and Juniper Berries for the liquid soap. The design concept is utilizing both the vintage feeling of stamp postage for the background and mixing a contemporary feeling by including offset patterns that are colourful and vibrant. The illustrations of the patterns were hand-drawn to add to the organic natrual tone. The typefaces of the brand mixes a sans serif and a serif font to provide a harmonious look of modernism. The colour palette is bright and vibrant to showcase a playful, bold, and a cheerful look.

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