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Browse every entry from past years of the Adobe Design Achievement Awards.

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MR.

Emily Galvin
Savannah College of Art and Design, United States
Commercial - Photography
Category Semifinalist

MR. Male expectations

  MR. 
There are deeply rooted expectations of the way people should be or act. As a society, we often cling to assumptions without questioning or challenging them. MR. is a series of social commentary regarding the expectations of males in our culture. The subjects in the photographs are attached to presumptions of societal norms and obligations that linger over the male figure from generation to generation. In the context of each photograph, there is something off that you can't grasp entirely, an ever so present underlying disturbance hovering around the frame. Every image focuses on a category that the “ideal man” falls under; touching on topics such as economic stature, physicality, and patriarchal structures. 


Mr.Fixit
"Men ar supposed to have the inborn ability to fix things"

Mr.Patriarch
Competitive culture in males from generation to generation; to be better than your father's father. 

Mr.Muscle
Phsyical appearance a man is expected to have. 

Mr.Money
Challenges the male as the provider. 

Mr.Performance
How the male is expected to perform sexually. 
Mr.Sweetheart
Assumptions of what a gentleman is entitled to. 







Crew
Creative Director, Photographer | Emily Galvin
Producer | Francesca Crichton
Lighting Design | Saif Al-Sobaihi
Production Design | Sophie Wagman
Stylist | Aidan Toohey
Makeup Artist | Ani Paicentini




View project on Behance