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Crisis Cards

David Romani II
Miami Ad School, United States
Social Impact - Photography / Print / Illustration / Graphic
Category Semifinalist

Water activated postcards with hidden personalized distress messages. By using hydro chromatic aqua clear ink on postcards, both images/messages will appear once water has made contact with the surface. The message? The shocking truth of the world's water crisis to date.

CW: David Romani II
CW: Sofia Soldevila
AD: Jessica Pester

CRISIS CARDS

With water consumption reaching record highs, droughts extending for deadly stretches, and water pollution becoming the basic norm, clean fresh water is rapidly disappearing before our eyes. We are on the verge of a world water crisis, with the majority of the population still unaware. So we decided to show them what’s really going on. 

Introducing: Crisis Cards - Water activated postcards with hidden personalized distress messages. By using hydro chromatic aqua clear ink on postcards, both images and messages will appear once water has made contact with the surface. The message? The shocking truth of the world's water crisis to date. 

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