Looka is an AI-powered graphic design platform that helps you design a custom and powerful brand your customers will fall in love with. This includes your logo, business cards, signage, website and everything you need to launch your business in style while being self-sufficient and executing on your own vision. Since launching in November 2016, Looka (formerly Logojoy) has served over 5 million people in 188 countries, generating over 10 billion custom logos and helping thousands of entrepreneurs and businesses get the branding assets they need to succeed from day one.
When Logojoy launched its product offering was only logos. Over the past two years, they have expanded their product beyond logos to other design assets such as websites, business cards, social media assets, etc. The name Logojoy was limiting. It was too literal by having the word “logo” within the company name. Keeping the same name would only hold back the company from expanding beyond logos. The company needed a new name and brand that would support them in reaching that next level of growth. A brand that was distinctive enough to identify amongst competitors in an overcrowded industry.
The process began with choosing a new name, conducting research, and crafting the brand strategy, positioning statement, and user profiles. From that, I developed a complete brand identity system that included a new logo, an energetic and approachable colour palette, bold and flexible brand font, custom and memorable graphic elements, streamlined iconography, assets for the website and social channels, brand photography, brand guidelines, and other branded assets, such as swag, business cards, and more.
Looka now has a well-strategized brand that has brought real results. This rebrand led to growth in customers and sales and it has brought in a new market of customers.