Looka is an AI-powered design platform that helps you design a custom and powerful brand your customers will fall in love with. This includes your logo, business cards, signage, website and everything you need to launch your business in style while being self-sufficient and executing on your own vision. In 2016, Dawson Whitfield founded Logojoy with a mission to make design accessible and delightful for everyone. The logo maker gained immediate attention on sites like Product Hunt and Indie Hackers, and within a few months, Dawson was raising the first round of funding, hiring employees, bringing on co-founder Rares Crisan, and serving hundreds of customers a day on the app. Fast forward to the fall of 2018. Logojoy had grown to 30 employees, served more than 3 million users on the app, and closed a Series A funding round. The rebrand conversation surfaced: to accomplish the mission of making great design accessible and delightful for everyone, the company needed a name and brand that would support them in reaching that next level of growth. It was time to make a move.
The process began with choosing a new name, conducting research, crafting the brand strategy, positioning statement, and user profiles. From that, I developed a complete brand identity system that included a new logo, an energetic and approachable colour palette, a bold and flexible brand font, custom and distinctive graphic elements, streamlined iconography, assets for the website and social channels, brand photography, and other branded assets, such as swag, business cards, and more.
Brand Identity System