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by Jeong Ho Kang
Savannah College of Art and Design
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Callum Hodgson, Personal Branding and Identity

Jacob Ham | Matthew Perry | Brea Ross

New College Durham, United Kingdom

Commercial - Print / Graphic / Illustration
Category Semifinalist
Callum Hodgson is a first year Photography student from The University of Sunderland. The project was to brand him creating various aspects such as logo design, business cards, letter heads and website design that all adhere to a set of guidelines developed throughout the brief. Callum is currently studying Photography, Video and Digital Imaging at The University of Sunderland. His work is based in the North East of England; however has travelled internationally for projects which fuels his passion for the arts. This not only inspires, but it educates him on cultures and what our world is about. Currently he is producing a number of projects that include traditional processes in dark rooms with the use of both modern and historical equipment and lighting. Callum explores and bases an understanding of all areas he encounters within photography and heavily research these areas. This acts as a diary to shows progression and reflection. When he graduates from The University of Sunderland he plans to have built a portfolio which has evolved into a style and undergone many techniques. This can range from a conceptually driven piece to photographing portraits and events. With all of this experience, Callum hopes to establish my own studio and complete work as a freelance photographer with links to other companies and institutions globally.


Callum Hodgson
To create full corporate branding for a first year Photography student from The University of Sunderland. This project should include: logo design, business cards, letter heads and website design that all adhere to a set of guidelines developed throughout the brief.

Callum is currently studying Photography, Video and Digital Imaging at The University of Sunderland. His work is based in the North East of England; however has travelled internationally for projects which fuel his passion for the arts. This not only inspires, but it educates him on cultures and what our world is about.

Currently, he is producing a number of projects that include traditional processes in dark rooms with the use of both modern and historical equipment and lighting. Callum explores and bases an understanding of all areas he encounters within photography and heavily research these areas. This acts as a diary to shows progression and reflection.

"I am extremely pleased with the final design, the experimentation of colour in this section made my decision easier as to which colour would work with my brand the best which is light blue"
- Callum Hodgson




To help kick-start the brand, we wanted to showcase the best but a wide range of photographs we selected eight photographs to use within the branding combining them with the logo to create a style that would keep Callum's branding unique and promote his work. 




Every brand should be distinctive from one another, and this was no different for this project. We wanted the brand to focus on the logo, therefore we decided to create a system that tied perfectly with the logo and the photography.




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Heres a few credits for 

Logo design
Matthew Perry
Brea Ross
Jacob Ham

Branding
Jacob Ham
Matthew Perry

Client/Photographs
Callum Hodgson


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