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Afrofest
Alyah Holmes
York University and Sheridan College, Canada
Commercial - Print / Graphic / Illustration
Category Semifinalist
Festival Re-Branding for Afrofest, a vibrant and fun filled festival celebrating African music, culture, food, arts and more! A playful illustrative branding identity that represents community, rhythm, and fun
Afrofest
Festival Rebrand
Afrofest is the largest free African music festival in North America, celebrating culture in an inclusive, vibrant and exciting atmosphere full of rhythm, dancing, art, cuisine, musical instruments, marketplaces and more! Their existing look and feel was cold and lifeless, resembling a club promotion as opposed to the festival’s colorful, family-friendly essence.
My bilingual rebrand aims to communicate the above by creating the feeling of people coming together as a community– celebrating, appreciating and learning about the diverse culture of Africa. Inviting characters, vibrant colors, movement and illustration are used to represent the fun atmosphere and all Afrofest has to offer.
Pre-rebrand
Thanks for stopping by! See the full project on my website