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Aesop Ivory Cream Artisan Set
Kenneth Kuh
Art Center College of Design, United States
Commercial - Packaging Design
Category Semifinalist
A packaging done under the assumption of Aesop having their own ceramic product line, retaining the brand identity while discovering a parallel style.
Aesop Ivory Cream Artisan Set
Packaging, Branding, Editorial Design
The objective for this project is to create a packaging set under the assumption of Aesop having their own product line for ceramics tableware. In order to match the already existing brand identity, a lot of considerations in design, user experience, and functionality were put into the process of developing this packaging.
This set retains the original natural and raw feeling that is crucial to Aesop while still having a minimal look to it that is not only easy for the customers to carry around but also offers security for the ceramics tableware.
Recognition
Art Center College of Design Main Gallery at Hillside, 1101 Gx Gallery
FachPack2019 Exhibition
05.03.2018
The core idea is to create something that can be both stored and assembled easily while not taking a lot of space, the flat design of the cut out cardboard serves as a great solution since it offers a convenient way for the customer to carry their ceramics product home safely.
Thank You for Reviewing.