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by Jeong Ho Kang
Savannah College of Art and Design

Sigur Rós—"Kveikur"

Yi Mao

Art Center College of Design, United States

Commercial - Packaging Design
Category Semifinalist
music cover, album cover, vinyl cover, poster, cd cover, cover design, Sigur Ros, Kveikur, music band branding
Sigur Rós—"Kveikur"
*declaration: This music cover design is not for any commercial uses. it does not represent any promotions from the music band or musIC studios. IT IS NOT A PROMOTION FOR THE "KVEIKUR" ALBUM AS WELL. IT IS A SCHOOL PROJECT FROM THE aRTcENTER cOLLEGE OF deSIGN mgx pROGRAM (PASADNEA, CALIFORNIA).

I was assigned to rebrand Sigur Rós’ album “Kveikur” (2013) for a class at ArtCenter College of Design. It includes designing vinyl covers, cd covers, posters, and t-shirts. Sigur Rós is an Icelandic alternative-rock band. The album “Kveikur” represents its style transition from a dreamy and calm style into a more aggressive and heavier taste. The rebranding also aims to further reveal their new aggression and heaviness of their musical style. 

CONCEPTTelling listeners that Sigur Rós is having a new style. It has been a long way for the band to struggles with their music. This new style is truly more aggressive, heavier, and darker. They still keep the deeply held notion of classic music and elegant feelings. My visual approach is combining type with dreamy imagery. The colors and photography revealing a sense of elegance and earthy darkness at the same time. The Typography enhances that feeling of poetry, elegance and musicality.

TECHNIQUES: Abstract photography approaches through inks, water, and acrylic paints. 

TYPOGRAPHY: A san-serif and serif combination—Avenir & Baskerville. I also played with some other typefaces like Cera, Euclid Flex, and Perpetua in early stages.

Vinyl     Back Side
Vinyl     Front Cover & Back Cover
Vinyl Sleeve     Front Side
Vinyl Sleeve     Back Side
CD Box    Front Cover (left)                                                                                                                                       CD Box    Back Cover (right)
CD Box    Printed Prototype with Z-Fold Brochure   
"Kveikur" Album Posters & Single Poster
"Kveikur" Posters Mockup (In Europe)
"Kveikur" Cover Variations (All Photographs Taken by Me)

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