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Kuan Heong Huan rebranding
Chinnie Lim
INTI Center of Art and Design, Malaysia
Fine Art - Graphic Design / Print
Category Semifinalist
Rebranding of local traditional coffee shop
Rebranding of local traditional coffee shop
(Kedai Kopi / Kopitiam in Malaysia language)
冠香园 Kuan Heong Huan sdn bhd
A traditional coffee shop owned by Hainanese family located in a small town Kelantan in Malaysia. Kuan Heong Huan, started in 1960 and it going to the 3rd generation now, Kuan Heong Huan is the favorite place for locals & tourists for their signature local delicacies including the traditional coffee brewing method of Kopi (sock filter coffee), Kaya butter toast, nasi dagang (rice steamed in coconut milk) and half-boiled egg.
Kuan Heong Huan plan to expand the local business with a new identity that remain the uniqueness of the local traditional culture with a combination of modern pieces.
The purpose of Kuan Heong Huan rebranding is to introduce young generation about local culture, maintain regular customer and create exposure as a hidden gem of tourist.
Kuan Heong Huan message : A place for people to keep their friendship
Concept : 37 Celsius temperature of friendship
based on true story
A group of people who meet at the Kuan Heong Huan, they develop the strong friendship through the time they growing up in this town even they get separated, they would come back to this traditional coffee shop together which is full of their friendship memories
37 Celsius of human body contact for a long time, the relationship between people is closer, & friendship become stronger. the temperature in Kuan Heong Huan ( daily scenary, coffee, toast making temperature) is what keep the memories.
