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Context is now King
John Patrick Gañas
University of the East- Caloocan, Philippines
Commercial - Print / Graphic / Illustration
Category Semifinalist
Illustrations for Adobo Magazine's Trend Issue Cover Story: Content Marketing Trends
"Context is now King"
Illustrations for Adobo Magazine
Content marketing is moving towards surprising new directions according to chief digital officer of ABS-CBN Corporation Donald Patrick Lim.
Influencers doing well on traditional platforms should not be used for digital engagement
Context, not content
Everyday content trumps viral content
Programmatic, meet native
Not storytelling, but storymaking
Programmatic advertising is not the future; it is the present and will soon be replaced by programmatic content.
