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Hoodoo Tequila
Emilie Hahn
Art Center College of Design, United States
Commercial - Packaging Design
Category Semifinalist
Packaging Design for Tequila
Overview
Design a beverage concept for a spicy tequila, inspired by the heat and colors of the American Southwest.
SOLUTION
Use neon color to communicate heat. The color reflects throughout the bottle and catches your eye. Original watercolors depicting desert plantlife are on the front, in different color palettes to separate the blanco and añejo flavors. The name comes from a tall, thin spire of rock formation, called a "hoodoo."
Project Timeframe: 4 Weeks
