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by Jeong Ho Kang
Savannah College of Art and Design
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AIGA Design Census

Sara Fields | Treat Swarstad

Carnegie Mellon University, United States

Commercial - Print / Graphic / Illustration
Category Semifinalist
The AIGA Census is a yearly resource that is gathered by AIGA (American Institute of Graphic Arts) that helps inform the public about the current state of design as well as provide demographic information about designers. As part our final communication design studio, which focused on large data visualization, we were divided into teams of 5 to figure out a way to visually present the data from the census. Our group decided to create both a physical and online presence as our solution to allow designers of all types to interact with our work in a comfortable way.
AIGA Design Census 2017

The AIGA Census is a yearly resource that is gathered by AIGA (American Institute of Graphic Arts) that helps inform the public about the current state of design as well as provide demographic information about designers. As part our final communication design studio, which focused on large data visualization, we were divided into teams of 5 to figure out a way to visually present the data from the census. Our group decided to create both a physical and online presence as our solution to allow designers of all types to interact with our work in a comfortable way. 
Website

The website that we coded uses mixed media to allow the visitor to interact with and play with the AIGA census data. When a visitor first loads the website, a motion graphic walks them through what the AIGA census is and how we’ve represented different portions of it through our design. It encourages the visitor to click through our links and use their keyboard to play with the information. This experience was created using a combination of CSS, HTML, and p5.js

To enable people to see the website live in action, we have hosted it here (AIGA Census).
Zines

A second portion of this project was to create a census of our own to send out to CMU Design School alumni and then to create a second visualization off of the collected data. Since we believed that CMU alumni are a part of the design community, we wanted to tie this portion of the project into that of the AIGA census. To do so, we used the 15 replies we had received from our CMU census to create zines that represented each designer. The 15 zines packaged together can be sent to any firm or company that has CMU design alumni. When the package arrives, it can promote conversation, reminiscence, and story sharing. 

Since there were 5 members of our team, each member created 3 of the 15 zines. To give an overall theme to each zine, we asked in our survey how the designer would categorize their signature style. The zines can be seen here
Poster

Our project is delivered in a small package to all firms or companies that CMU alumni are currently employed at. Together, the firms and companies can open the package and go through the zines together, learning more about CMU and the legacy it has created.

When the 15 zines are opened fully and taped together, they create a large poster. The poster has many elements that represent Carnegie Mellon University’s Design program, such as a quote from a beloved professor, Dan Boyarski. The poster also includes, in small green type, all 15 of the signature style terms written in repetition. Similarly to the zine packaging, the poster also leads viewers back to the site by providing the URL for them to visit. 

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