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by Jeong Ho Kang
Savannah College of Art and Design
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100 foot journey

omid seraj

Savannah College of Art and Design, United States

Commercial - Animation / Motion Graphics
Category Semifinalist
This is title sequence for a movie called 100 food journey I made for my class project (kinetic typography Professor Duff Yong) at Savannah College of art and design.
100 food journey is a story of Indian family leaves India to find a new home for living. They settle in Lumiere, a small town in French. They open an Indian restaurant and become familiar between people of Lumiere. Their popularity infuriates Madam Mallory who has a French restaurant across the street. After she carries on a cooking war with family, she agrees to mentor Hassan, son of the family and leading him to Paris and open his own restaurant.
The hundreds food journey is a distance between these two restaurants but it represents the gulf between culture and desire.
My concept is representing a journey by using an old van that starts the journey from the country of color and spices to a country with a great history in cuisine.
I used color with high contrast to represent difference and beauty of both cultures. Also using symbolic building from both countries and music help audience to make familiar with theme and story of the film.
Music: Reunion by A.R Rahman
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