The Gallery

AFROPUNK FESTIVAL

Yuma Naito

Art Center College of Design, United States

Commercial - Print / Graphic / Illustration

Category Finalist

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Brief:

AFROPUNK Festival is a music festival/human rights movement. The movement was described by the New York Times as “the most multicultural festival in the US.” The word AFROPUNK has become synonymous with open-minded, non-conforming and an unconventional community, placing the institution at the epicenter of urban culture inspired by alternative music. 

The custom typeface, APF Display(Above), is designed for the logo and the whole identity system. Focusing on individuals and positive energy of their community and music, AFROPUNK Festival becomes unique and introduces its own visual language in a very playful way. Each element of the identity system works as a communication tool for them. For instance, on the backside of the accordion fold brochure that you get at a festival becomes a tool for protest, and the main poster series is designed to communicate the idea of who they are as a festival as well as a human rights movement. With the new identity system, AFROPUNK is ready to share new stories with the world.

This was a school project at ArtCenter College of Design.

Recognition:

• Adobe Creative Cloud Japan: Inspiration on Behance

• 2016 Adobe Design Achievement Awards: Finalist—Commercial - Print / Graphic / Illustration 

• Fonts in Use: Staff Pick

• It's Nice That

• Font Review Journal

• Intelligent design(INTZINE)

The campaigns below are designed for their 15th Anniversary event, Afrotopia. Its theme is a mixture of AFROPUNK and Afrofuturism. Afrotopia celebrates art, music, and films as well as each individual. The series of posters demonstrates how logotype would be used as pattern, along with collages that represent DIY aspects of both Afropunk culture and afrofuturism. Also the posters show different elements that make AFROPUNK Festival very interesting and original. By introducing onomatopoeia, posters tell stories about what people would feel and experience at the event in a typographic way. In addition, the photo book AFROPUNKS! is dedicated to individuals that comes to events and make the festival memorable and beautiful. 

Thank you.

View project on Behance