by Jeong Ho Kang
Savannah College of Art and Design
Category
Region
Country
School
Status

Tenderloin Fanzine

Erik Berger Vaage | Marcus Pettersson

Academy of Art University, United States

Commercial - Print / Graphic / Illustration
Category Winner
A promotional fanzine for the Tenderloin Museum, a recently opened museum celebrating the unique history of the Tenderloin neighborhood. Unlike some other huge cities like New York who have cleaned up their acts, San Francisco can, as maybe the only city in the U.S. still claim that true city vibe as the neighborhood makes up for what it’s missing in polish with grit and soul. Using a visually honest and straight to the point approach that highlights the mash up of high and low culture, progressiveness and historic landmarks, the newsprint gives an unfiltered view of the neighborhood through photos, essays and interviews.
A promotional fanzine for the Tenderloin Museum, a recently opened museum celebrating the unique history of the Tenderloin neighborhood in SF.
 
 
Unlike some other huge cities like New York who have cleaned up their acts, San Francisco can, as maybe the only city in the U.S. still claim that true city vibe as the neighborhood makes up for what it’s missing in polish with grit and soul.
  
Using a visually honest and straight to the point approach that highlights the mash up of high and low culture, progressiveness and historic landmarks, the newsprint gives an unfiltered view of the neighborhood through photos, essays and interviews.
 
 
Design & Concept: Erik Berger Vaage
Copy & Concept: Marcus Pettersson

See this project on behance

Download the official ADAA rules


Download official rules in English
Download official rules in German
Download official rules in Spanish
Download official rules in French
Download official rules in Italian

Download the official ADAA poster


Download official poster CMYK version
Download official poster RGB version
Download official poster web version