Higher education students and faculty can submit entries created with Adobe software to earn a chance at winning recognition, travel, Adobe software, and winners receive cash prizes.

Both individuals and groups may enter up to three unique projects in the following categories during the entire duration of the contest.

• Interactive Media: Browser-Based Design, Non-Browser Based Design, Application Development, Mobile Design, Game Design, Installation Design, Innovation in Interactive Media in Education
• Video and Motion: Animation, Live Action, Motion Graphics, Innovation in Video and Motion in Education
• Traditional Media: Illustration, Packaging, Photography, Print Communications, Innovation in Traditional Media in Education

Highlights

Note: Individuals and groups will compete with one another in all categories. The following list of prizes describes both individual and group.

Individual Student category winners receive:

• US$3,000 cash, a winner's certificate, and a 3D award
• One license of Adobe® Creative Suite® 6 Master Collection education version software
• Complimentary round-trip economy class airfare to Los Angeles during 2012 Adobe MAX and two nights' accommodation in lodgings.
• A one-year mentorship with a design leader.
• An appointment to an Icograda Youth Advisory Panel.

Individual Faculty category winners receive:

• US$3,000 to be used as an educational grant for the educational institution
• Winner's certificate and 3D Award
• One license of Adobe® Creative Suite® 6 Master Collection education version software
• Complimentary round-trip economy class airfare to Los Angeles during 2012 Adobe MAX and two nights' accommodation in lodgings.

Student Group category winners receive:

• US$3,000 cash to be split by the winning team members and one 3D award
• Each team member gets his or her choice of the education version of either Design and Web Premium (US$599 value), or Production Premium (US$599 value); a winner's certificate; and an invitation to the awards event
• Group's designated leader receives complimentary round-trip economy class airfare to Los Angeles and two nights' accommodation during 2012 Adobe MAX.
• Group's designated leader receives a one-year mentorship appointment with a design leader working in their area of interest or in geographic proximity. Appointed mentors would be available to students in an online environment to offer work review, answer questions and provide career advice
• Group's designated leader is appointed to an Icograda Youth Advisory Panel. The Panel would be consulted by the Icograda Board to ensure that Icograda's programming and policy are relevant not only to current members but also to those of the next generation.

Faculty Group category winners receive:

• US$3,000 in cash to be used as an educational grant for the educational institution, one 3D award, and group member certificates
• Each team member gets his or her choice of the education version of either Creative Suite Design and Web Premium (US$599 value), or Production Premium (US$599 value); a winner's certificate; and an invitation to the awards event.
• Group's designated leader receives complimentary round-trip economy class airfare to Los Angeles and two nights' accommodation during 2012 Adobe MAX.

Other Student individual finalists receive:

• Finalist certificate
• A choice of the education version of either Creative Suite Design and Web Premium, or Production Premium
• Complimentary round-trip economy class airfare to Los Angeles during 2012 Adobe MAX and two nights' accommodation in lodgings.
• Portfolio review by a member of the Icograda Executive Board

Student Group finalists receive:

• Each team member receives a finalist's certificate
• Each team member receives one choice of the education version software of either Creative Suite Design Standard or a choice of three individual products
• Group's designated leader receives complimentary round-trip economy class airfare to Los Angeles and two nights' accommodation during 2012 Adobe MAX.
• Group's designated leader receives a Portfolio review by a member of the Icograda Executive Board

Faculty Group finalists receive:

• Each facutly team member receives a finalist's certificate
• Each faculty team member receives one license of the education version of either Adobe Creative Suite 6 Design + Web Premium, or Production Premium
• Group's designated leader receives complimentary round-trip economy class airfare to Los Angeles and two nights' accommodation during 2012 Adobe MAX.
• Individual, faculty, and group honorable mention winners receive:
• One license of an education version of the Adobe software product of their choice, an honorable mention certificate, and an invitation to the awards event